MASTER'S THESIS

How uberisation challenges the economic and social codes of French society?

 

ABSTRACT:

It is already compared to a potential industrial revolution and yet it has a few years of existence. The uberisation born from the collaborative economy, having existed since the dawn of time, is doing a big splash on the center stage of the international economy, through the opportunities offered by digitalization. Its growth seems exponential since its rise is explained synthetically by three key factors: the trivialization of digitalisation, the experience of new consumption patterns and the search for independence. Moreover it is fueled by the current economic crisis since 2008.

 

Its name comes from the iconic startups VTC Uber, which connects the supply and demand via a digital platform. Uber and his colleagues are freed of the usual rules and impose themselves massively worldwide. The Uber model 'start up' appears in the eyes of the traditional and historical companies like an aggressive competitor. Many protest against this model, considering it unfair as not meeting all the requirements imposed to them. This creates a relationship of forces between the two business models. Significant conflicts emerge and are more violent at the slow reaction of the government. Yet this innovation seems durable and both models are led to coexist. We must therefore find a common ground between the various actors especially as this development does not lead only to disadvantages for traditional businesses.

 

On the side of providers led to join this business model, there are also challenges that will be mandatory to resolve concerning their status, remuneration and protection.

 

In this report, we discuss the origins, opportunities, risks and consequences of this phenomenon of uberisation of the society based on actors and stakeholders of these changes.

 

It is currently difficult to know all the social, economic, legal and societal consequences of this model due to the fact that it is very recent and that it spreads very quickly. This is already a revolution.

 

It is hoped that the new frames will limit the gap of inequalities that we see taking shape now. For the time beeing the set up frames remain unclear, questions remain unanswered that each country tries to solve differently. A European and even international harmony is most desirable.

© 2017 by Valentin CHABERT.

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